Case StudyHow Guardian Recovery increased contact rate by 14% and reduced cost per contact by 9% in 20 days with Flint
"Flint unlocked the ability to scale new pages quickly and increased contact rate by 14% in 20 days."
Scale your landing pages with Flint.
Four dedicated pages. A 20-day pilot.
Four ad groups. A 20-day pilot.
Guardian Recovery runs paid search campaigns for addiction and mental health treatment across several states. In a 20-day pilot, Flint built conversion-optimized, dedicated pages for four ad groups. Flint tested each page against Guardian Recovery’s historical control pages using a before-and-after testing format. Contact rate increased by 14%, cost per contact decreased by 9%, and spend decreased by 12%.
The Challenge
Paid search in addiction treatment runs on pages, and the pages weren't performing
Addiction treatment is one of the most tightly regulated categories in paid search. Advertising may require trusted certifications like LegitScript before Google will approve an account, and every page must remain within the scope of that certification. Guardian Recovery had done that work. What it lacked was a fast way to improve the pages where ads landed. When a page underperformed, there was no quick way to ship a new version and measure its performance.
"Someone searching for a detox center at 2:00 AM wants help quickly, and Flint pages increase the likelihood of contacting Guardian Recovery by 14%."
The Solution
Four new pages, one switch day, a clean 20-day test
Flint built a dedicated landing page for each of four ad groups. The pages were hosted on a Flint-hosted subdomain of guardianrecovery.com, so Guardian Recovery retained its domain and its LegitScript certification scope. Flint pages are built with a mobile-first UX optimized for mobile, tablet, and desktop devices. Flint uses server-side image caching and structures landing pages to achieve a high Google Lighthouse score, enabling faster page loads. On September 14, the ads switched over, and the pilot compared the 20 days before with the 20 days after, excluding the switch day. The Flint ads agent monitored Guardian Recovery’s Google Ads account 24/7, searching for optimization recommendations.
The Results
Contact rate up 14%, cost per contact down 9%, spend cut by 12%
Contact rate mattered because it doesn't depend on spend. Guardian Recovery could spend less and still generate a similar number of contact leads. Flint helped Guardian Recovery achieve a higher contact rate while saving precious advertising dollars.
"We improved efficiency and achieved a higher contact rate, leading to net dollar savings."
The Bottom Line
From one static page per market to a loop that keeps running
Flint shipped four new landing pages, monitored the Google Ads account 24/7 alongside the Flint ads agent, and closed the loop on pages and performance. Double-digit gains in KPIs and testing insights are now fueling an ongoing cycle of experimentation.
Scaling spend shouldn't scale your CPA
Book a demo, and we'll scope a test on your site: real pages, real campaigns, and measurable results in a short window. A clean test, a dedicated account expert, pages shipped to your domain, and no engineering required. See Flint on your pages. Book a demo.
Scaling Spend Shouldn't Scale Your CAC
Book a demo and we’ll scope a plan for your site. Real pages on your campaigns, results measured in your own data.
- Results measured in your own data
- A dedicated expert on your account
- Ships on your own domain
- A/B testing at scale
See Flint on your pages
