Case StudyHow Shop on Pickle 3x'd conversions and cut signup costs in half in 3 weeks
"The turnaround time between getting enrolled in Flint and launching our first page took about 1 week. We couldn't have done this with a manual AI tool or without engineering support. With Flint, pages can go live same day."
Scale your landing pages with Flint.
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The Challenge
Google Search was static because pages could not scale
Before Flint, Pickle sent paid search traffic to its homepage or category pages. The team wanted every landing experience to match the ad and keyword intent, but the operational overhead made that impossible across a marketplace with countless occasions and use cases.
The old workflow started with marketing writing copy and briefing an AI tool. Generated HTML then became an engineering ticket, and every messaging test meant another ticket and another wait. A custom page could take three days of manual AI work before engineering time was even counted.
"The best experience for a prospecting customer is to have the landing experience match what they're expecting from the ad copy. But this is something that's really hard to do at scale, especially with Pickle where there are so many use cases for rental and purchase."
The cost-benefit equation broke down for smaller campaigns. Without a scalable system, Pickle would have had to keep Google Search static or invest in building and maintaining an in-house solution.
The Solution
Two custom landing pages launched in one week
Pickle connected its Google Ads account to Flint and launched custom landing pages for wedding occasions and dress rental. The two pages targeted four ad groups and went live within one week.
Onboarding required about three hours of team time to teach Flint Pickle's brand, design preferences, and messaging. The team could then create and publish new pages without waiting on engineering.
"Now that Flint knows our brand, we can create custom landing pages even for campaigns spending just $15 per week. Before, the cost-benefit equation wasn't there."
Flint also removed the need for design sprints, a separate landing page builder and hosting setup, manual ad rewrites, URL swaps, and an external paid search agency.
3x conversions and more than 50% lower acquisition costs
Within two to three weeks, Flint landing pages delivered a 14 percentage point conversion increase over Pickle's homepage and a 3x stronger conversion rate overall.
Paid search cost per conversion fell by more than 50%. Ad quality scores also improved because each page matched its ad copy and keyword intent.
"The lower you're able to acquire customers, the more spend you're able to put behind something in a really efficient way. That's what's unlocked for us."
The lower cost per signup changed the economics of the channel. Pickle could confidently increase spend while preserving efficiency.
The unexpected win: Google Ads recommendations
Beyond landing pages, Flint surfaced practical opportunities in Pickle's Google Ads account. Recommendations identified keyword gaps such as unexpected demand for night-out searches, negative keywords that were bleeding budget, and messaging gaps between ads and landing pages.
Instead of defaulting to recommendations to spend more, Flint gave the team specific ways to improve campaign efficiency and capture overlooked demand.
"We're now opening up a new channel for us. Flint's allowed us to actually use this as a new channel and a new tool in our tool belt."
The Bottom Line
From set it and forget it to a scalable growth channel
Pickle turned Google Search from a static campaign into a core growth channel. The team plans to scale spend on high-performing campaigns, launch seasonal pages for holidays and events, expand into paid social, and use self-optimization as spend grows.
For a consumer marketplace with endless use cases and short seasonal windows, launching message-matched pages in days instead of weeks has made profitable iteration possible.
"All I care about is performance. ROI has been great so far, and as long as the results continue, we have no complaints."
Scaling Spend Shouldn't Scale Your CAC
Book a demo and we'll scope a pilot on your site. Real pages, your campaigns, measurable results before any commitment.
- Start with a risk-free pilot
- A dedicated expert on your account
- Ships on your own domain
- No engineering required
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