How BoomPop 10x'd Conversions in 14 Days with Flint's Google Ads Agent

One of the first things the team ran in Flint was an experiment on one of BoomPop's high-spend, top-converting campaigns. Flint's Google Ads Agent recommended H1 and H2 changes to the landing page, rewritten to match the audience's actual search intent. The new variant went up in Flint Pages -- same tool, no contractor, under an hour -- and the experiment ran.

Fourteen days later, the numbers weren't close.

"Our first Flint experiment converted at 10x the rate of the original: 5.29% vs. 0.53%, in 14 days, at 18% lower cost."

BoomPop swapped it out. This is where the two products work together in ways neither does alone. The Ads Agent surfaces what to change and why. Flint Pages makes it possible to build and ship the new variant fast enough for the insight to matter. By the time their old process would have shipped the test, the results were already in.

Not every recommendation moves the needle. A second experiment didn't have enough volume to call. But the process changed. BoomPop stopped starting from scratch every time someone opened the account.

When Alex describes what Flint does for BoomPop, she leads with the results: a 10x conversion rate lift in 14 days, 18% lower cost. The ROI is real and she'll cite it. But it's not the reason she opens the product every other day.

Every other tool in BoomPop's stack already tells them what happened. GA shows bounce rate. Google Ads shows CPC. What none of them do is show up with the next step.

"If I'm just staring at Google campaigns, I'm like -- where do I start? I could do negative keywords, I could do this, I could do that. Flint gives me a starting point." -- Alex Alexin, Director of Demand Generation, BoomPop

That's not a small thing when you're managing six figures a month in spend. The team reviews every recommendation. They set up every experiment. They push back on Flint the same way they push back on everything else -- asking whether it looked at the last 365 days instead of just 30, questioning the logic. The difference is that there's something to push back on.

Alex is growing BoomPop's demand gen team, but doesn't see Flint as the reason to wait. She sees it as the reason the bar for that next hire is higher.

"I want to hire someone that can push Flint in the same ways, if not more ways, than I can." -- Alex Alexin, Director of Demand Generation, BoomPop

The account keeps running. The recommendations keep coming. And BoomPop keeps showing up every other day to go through them, then build the pages to act on them.

BoomPop also uses Flint Pages to build and ship landing pages without a contractor. Read that story at flint.com/customers/boompop.