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Hawke Media logoCase Study

Hawke Media cut cost per opportunity 14% with Flint

11%
lower costper primary conversion event
10%
lower cost per attributed sales-qualified lead
14%
lower cost per attributed sales opportunity
Antonio Ortiz, Paid Media Manager at Hawke Media

"Lead quality in paid search matters the most to us. Flint helped power opportunity leads for our sales team."

Antonio Ortiz·Paid Media Manager, Hawke Media

Scale your landing pages with Flint.

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Company
Hawke Media
Industry
Digital marketing agency
Company Size
Full-service agency with offices in Los Angeles, New York and Chicago; more than 6,000 brands grown
Pain Point
Google Search lead gen ran to a small set of shared pages
About the Company
Hawke Media is one of the country's most rapidly expanding marketing agencies, dedicated to delivering bespoke, data-driven, and performance-centric solutions to help launch, scale, and revitalize businesses. As Your Outsourced CMO®, Hawke Media provides CMO-level expertise to brands of all sizes, creating customized strategies that align perfectly with each client’s unique needs. Founded in 2014 by Erik Huberman, Hawke Media has helped more than 6,000 brands grow, including world-class names such as Red Bull, Funko, Barstool Sports, K-Swiss, and Crocs. For more information, visit www.hawkemedia.com

The challenge

An agency's own lead gen is the hardest account to improve

Hawke Media sells performance marketing. Its own Google Search campaigns had to meet the same standard it sets for clients. Ads were tightly targeted by service and intent, but the pages behind them were shared across ad groups. A search for one service landed on a page that had to speak to all of them. Hawke Media qualifies every inbound lead in Google Ads with specific conversion events.

Hawke Media runs its own paid search for lead generation, the same way it does for thousands of clients. In a pilot with Flint, every tested ad group received a dedicated landing page, and we tracked conversion events in Google Ads. Cost per primary conversion event fell by 11%. Cost per sales-qualified lead fell by 10%. Cost per sales opportunity, the metric that matters most, fell by 14%. Scale your landing pages and cut your cost per lead with Flint.

The solution

One page per ad group

Flint connected to Hawke's Google Ads account and built a dedicated landing page for each ad group, matched to its keywords and ads, and hosted on Hawke’s own domain. The pages ran a before-and-after test against a control. Flint pages are built mobile-first and cache images server-side, so they load fast and score high on Google Lighthouse.

Every form submission from a Flint page carried its UTM source into HubSpot CRM. When Hawke Media’s team marked a lead as sales-qualified or opened an opportunity, the result traced back to the page and ad group that produced it. The pilot tracked cost per primary conversion, cost per attributed sales-qualified lead, and cost per attributed sales opportunity side by side, using a before-and-after test.

14% lower cost per opportunity

Across the pilot ad groups, cost per primary conversion on Flint pages fell 11% compared with the control pages, cost per sales-qualified lead fell 10%, and cost per sales opportunity fell 14%.

"We’ve partnered with Flint for paid search lead gen and are excited about the future together"

Erik Huberman, Founder and CEO, Hawke Media

The bottom line

Put more behind search with Flint

Flint shipped the new landing pages, and the Flint ads agent monitored the Google Ads account 24/7.

Hawke Media's Flint-built Google Ads and PPC management landing page
Hawke Media's Flint-built social media marketing landing page
Hawke Media's Flint-built full-service performance marketing landing page
Hawke Media's Flint-built Google Ads and PPC management landing page
Hawke Media's Flint-built social media marketing landing page
Hawke Media's Flint-built full-service performance marketing landing page
Hawke Media's Flint-built Google Ads and PPC management landing page
Hawke Media's Flint-built social media marketing landing page
Hawke Media's Flint-built full-service performance marketing landing page
Hawke Media's Flint-built Google Ads and PPC management landing page
Hawke Media's Flint-built social media marketing landing page
Hawke Media's Flint-built full-service performance marketing landing page
Hawke Media's Flint-built Google Ads and PPC management landing page
Hawke Media's Flint-built social media marketing landing page
Hawke Media's Flint-built full-service performance marketing landing page

Scaling Spend Shouldn't Scale Your CAC

Book a demo and we’ll scope a plan for your site. Real pages on your campaigns, results measured in your own data.

  • Results measured in your own data
  • A dedicated expert on your account
  • Ships on your own domain
  • A/B testing at scale

See Flint on your pages