Last month, Flint headed to Boston for UNBOUND 2026, HubSpot's flagship event for go-to-market leaders. Flint came to make its mark.
Why UNBOUND
HubSpot describes UNBOUND as "growth without limits," and that's exactly the kind of growth Flint is built for. From September 16 to 18, more than 200 sessions covered AI adoption, go-to-market strategy, leadership, and customer experience. Marketing, sales, service, and operations teams gathered to discuss the same problem: how to grow faster when the tools keep changing beneath them.
That's our conversation, too. Flint closes the loop on performance and pages, unlocking the growth brands need from paid digital acquisition. Scaling ad spend shouldn’t scale customer acquisition costs (CAC).
Michelle Lim Takes the Main Stage
The highlight of the week was our Co-founder and CEO, Michelle Lim, delivering a keynote on UNBOUND's main stage. In front of hundreds of marketers, she outlined how to close the loop on pages and performance with Flint: use the data you already have to build the right page for every campaign, measure each page's performance, and feed those results straight back into the next experiment learning cycle.
Michelle earned her bachelor's degree in computer science from Yale. She began her professional career as an engineer at Meta, Slack, and Robinhood, and later led growth at Warp.co. While running growth at Warp, Michelle saw that the right page, at the right moment, with a fast performance feedback loop, could significantly improve paid digital acquisition efficiency, which led her to start Flint.
The room at Unbound was full of marketers eager to learn how it works. Questions kept coming long after the session ended; the Flint booth was slammed with demand, and the following week Flint had 80+ demos scheduled for brands after the conference.
Backed by HubSpot
UNBOUND also meant a lot to us for a simple reason: HubSpot is a proud investor in Flint. HubSpot joined a group of backers that includes Accel, Neo, Sheryl Sandberg, and others.
Taking the stage at HubSpot's event, as part of the HubSpot family, felt like the right way to mark our partnership. Thank you, UNBOUND. See you next year.
If you’d like to see Flint firsthand, book a demo.
