Business Context

Business Context is a company-wide description of your business that informs the Google Ads Agent. Where your Account Goal captures what you want, Business Context captures who you are - and both make recommendations and page copy noticeably sharper.

Write it in Markdown and cover the essentials Flint needs to represent you accurately:

• •What you do and what you sell
• •Who your customers are and the problem you solve for them
• •What makes you different from alternatives
• •Anything Flint should keep in mind - positioning, tone, key proof points, or things to avoid

1. 1.Open Google Ads and open Business Context.
2. 2.Click Edit to change it, then write or paste your context in Markdown.
3. 3.Click Save, or Cancel to discard your edits.

You don't have to start from a blank page. The first time you generate recommendations, Flint populates Business Context for you from your account and web presence. Review what it wrote, correct anything that's off, and add detail it couldn't infer. Keeping this accurate pays off across every future run.