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Setting Your Account Goal

Your Account Goal tells Flint what success looks like for your account. Flint uses it to prioritize every recommendation, so a clear, specific goal is the single highest-leverage thing you can set up.

Why it matters

Two accounts with identical data can want opposite things - one chasing volume, another protecting efficiency. Your goal is how Flint knows which trade-offs to make when it decides what to recommend and how to rank it. It's also one of the setup-checklist steps for exactly this reason.

Set your goal

  1. 1.Open Google Ads.
  2. 2.Click Account Goal (target icon) in the header. It's disabled until your account is connected - "Connect Google Ads to add a goal."
  3. 3.Fill in the fields in the Account Goal dialog:
    • -North Star metric - the single metric you steer by. Example: Cost per action, impression share.
    • -Target value - the number you're aiming for. Example: $250 CAC, 40 demos/month.
    • -Target Spend for all Search Ads - your overall spend target. Example: $100k/month.
    • -Nuanced direction - the strategy behind the numbers. Example: "Spend more aggressively to chase volume," or "improve efficiency with consistent spend."
  4. 4.Click Save.

Keeping it current

Update your goal whenever your strategy shifts - a new quarter, a new budget, a pivot from growth to efficiency. Changes apply to future recommendation runs, so it's worth revisiting before you kick off a fresh run.